If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it’s rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using “a Hyundai vehicle as the ultimate sidekick and partner-in-fun.”
The four brand new commercials are:
- Epic PlayDate – the headliner, uses the Santa Fe for “an unforgettable and epic play date” and features a brand new song from “a legendary alternative rock band.”
- Team – a 30-second homage to action movies in which a young boy gathers a team to tackle the neighborhood bullies
- Stuck – a 30-second ad that travels with newlyweds on a road trip in a Sonata, getting stuck behind rolling obstacles
- Excited – a 30-second spot with NFL commentator Gus Johnson doing a play-by-play on the Genesis R-Spec tacking a track
The fifth spot, which has already aired, is called “Don’t Tell” and you’ll find it along with a press release below.
Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video] originally appeared on Autoblog on Thu, 24 Jan 2013 18:00:00 EST. Please see our terms for use of feeds.