Filed under: Car Buying, Marketing/Advertising

Seventeen days after the Super Bowl and we’re still talking about the commercials. Crazy, we know, but that’s how significant these ads are, and why the $3.5 million price tag for airtime during the game seems almost justified… almost.

Yesterday we reported that YouTube had crowned Chrysler’s “Halftime in America” as the most watched car commercial from the Super Bowl (an M&M’s ad nabbed the #1 most viewed overall spot). But YouTube views don’t mean much to automakers that are trying to sell cars. They want to know if their multi-million dollar Super Bowl ad directly increased interest in the vehicles they’re selling.

To answer that question we have this infographic from car-shopping website CarWoo!. While we wouldn’t blame you for guessing that Chrysler and Clint Eastwood drummed up the most car-shopper interest, you’d be wrong. According to the numbers crunched by CarWoo!, Chevrolet received the highest lift in consideration after the big game at 61 percent. Chrysler was second with a 26-percent lift and Toyota third at 25 percent. Brands with big ads like Acura, Volkswagen and Honda, however, saw no lift in interest after the Super Bowl.

Chevrolet’s performance here can be partially attributed to the volume of ads it ran before, during and after the Super Bowl. It was by far the most prolific auto advertiser. But not all of its ads were winners. While commercials for the Sonic, Camaro and Silverado contributed positive lift, the ad for the Volt did nothing to help raise the bottom line of consumer interest.

Also interesting to note is the back-of-the-pack performance of Cadillac, which, despite boasting that its ad for the ATS was the most watched advertisement of all time, only saw a six-percent lift in interest.

Follow the jump for the full infographic from CarWoo!

Continue reading Infographic: Super Bowl ads that won and whiffed

Infographic: Super Bowl ads that won and whiffed originally appeared on Autoblog on Wed, 22 Feb 2012 17:59:00 EST. Please see our terms for use of feeds.

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Filed under: Coupe, Sedan, Performance, Government/Legal, Design/Style, Luxury

Perhaps more than most, Mercedes-Benz has proven to be remarkably adept at platform sharing, pulling and pushing at their various architectures to create new models. Take, for example, the marque’s E-Class range, which in addition to sedan, coupe, convertible and wagon variants, spawned the CLS ‘four-door coupe’ – a model that itself inspired a whole slew of imitators. The rakish CLS will shortly spawn a load-lugging shooting-brake variant, too – Benz’s offspring are having offspring. Could the same thing be in the cards for the SLS AMG?

Mercedes has already extended the supercar’s appeal with a new Roadster variant for 2012, but as Autoblog can exclusively reveal, an alleged German patent filing suggests that the SLS may be in for an unexpected third bodystyle – that of an unconventional four-door. As shown here, Mercedes appears to be considering a set of rear-hinged demi doors to go along with the vertically sweeping main gullwing doors that would give access to a small back seat. In typical patent-ese, the paperwork suggests that the automaker is particularly concerned about minimizing weight gain and preserving structural rigidity, though it appears there is no fixed B-pillar present.

It isn’t immediately clear if these alleged Deutsches Patent- und Markenamt documents are indicative of a production model, a show circuit-only concept, or just a bit of ambitious blue-sky designer thinking. For its part, when shown these documents and asked for comment, Mercedes-Benz officials wouldn’t say anything beyond the standard “We won’t take the liberty of sharing comments for any potential future products.” We specifically asked if they would like to deny the materials, and they declined.

The paperwork shown here doesn’t give away much else, certainly not touching upon whether any modifications would be made to the SLS’ 571-horsepower 6.2-liter V8 or its rear-drive power delivery. The drawings accompanying the filing clearly suggest an extended wheelbase to accommodate the extra doors, as well as what looks like a second COMAND multi-function control knob on the console between the seats, but that could just be a bit of artistic license or perhaps some lazy cut/paste work in Photoshop duplicating the front seats.

Presumably, if a four-door SLS AMG were to come to market, it would likely come at a premium price for the extra engineering – the coupe model starts at $192,175 delivered, so we’d wager that the pricing would start with a “2″ at the front, putting it in the hunt with cars like the Aston Martin Rapide and perhaps the Porsche Panamera Turbo.

Four-door Mercedes-Benz SLS AMG suggested by patent filings? originally appeared on Autoblog on Wed, 22 Feb 2012 15:28:00 EST. Please see our terms for use of feeds.

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Filed under: Motorsports, Videos, Hatchback, Honda, Australia, Off-Road, Racing

Honda took a Mugen-powered Jazz (better known as the the Fit here in the U.S.), sent it to Italy to be engineered for rallying by JAS of Milan, then flew it to Australia to be prepared for Oz’s 2012 rally series. Honda’s been competing in the series with Civic Type R racers for the last two years, but this year, it decided to press the Fit into service for G2 class spec.

Up front is a 245-horsepower Mugen powerplant with 142 pound-feet of torque. Honda says this “may well be the fastest Jazz in the world,” and it will start challenging the six rounds of this year’s championship in March with driver Eli Evans and co-driver Glen Weston. You can read about it in the press release and watch it kick up dirt in the video after the jump.

Continue reading Mugen-powered Honda Jazz rally car looks Fit for the purpose

Mugen-powered Honda Jazz rally car looks Fit for the purpose originally appeared on Autoblog on Wed, 22 Feb 2012 14:59:00 EST. Please see our terms for use of feeds.

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Filed under: Car Buying, Budget, Sedan, Hyundai

According to research by Edmunds.com, the $19,711 average transaction price of the 2012 Hyundai Elantra is besting that of its chief rivals, the Toyota Corolla by $1,500 and the new Honda Civic by $500. The great big cherry on top of that sundae for Hyundai? Elantra sales were up more than 40 percent last year.

The sales success of the Elantra wasn’t much of a surprise even before the car went on sale, the transaction-price story is an eye-opener. We don’t have a breakdown on model mix, but a base Elantra with a six-speed manual is $17,220 and the Limited is $21,320 (both prices include $725 destination). The Elantra’s small-money options, like an iPod connector, match those of the competition, and even its three upmarket packages, two for the GLS and one for the Limited, contain features mostly available on the Corolla or Civic.

Point being, the Elantra doesn’t have a single killer app to explain its position. But all of its touches – one extra gear on the manual, two extra on the automatic, its newness and its design, its competitive gas mileage and its rearview camera that can’t be had on the competition, for instance, appear to be the cause. There’s also the fact that dealers don’t have to put much (if anything) on the hood since the factory still can’t make enough of them to satisfy demand.

Nor is this only a tale of the Elantra; the Sonata has narrowed its average transaction price to within $900 of both Honda Accord and Toyota Camry. And according to Hyundai CEO John Krafcik, we aren’t anywhere near the end of the company’s aspirations: “We’re in the middle of a very long journey.” Indeed, even new Elantra itself hasn’t reached top speed yet – a new Coupe and five-door GT are on the way to round out the family for 2013.

Customers paying more for Hyundai Elantra than Honda Civic, Toyota Corolla originally appeared on Autoblog on Wed, 22 Feb 2012 14:01:00 EST. Please see our terms for use of feeds.

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After a long, cold winter without racing NASCAR makes its annual pilgrimage to Daytona Beach. While most of the country huddles under blankets, the drivers and some lucky fans get to spend two weeks basking in the Florida sun. Several practices, exhibition races and a qualification session give fantasy players a ton of data. Unfortunately, none of it is particularly useful in handicapping the Daytona 500.

Filed under: Convertible, Performance, Porsche, First Drives, Luxury

A Soft Top Worthy Of The Best 911 Ever

Gran Canaria is a volcanic nexus of disconnected associations, a bit of everything from a bit of everywhere. Geographically and geologically, this third largest of the Canary Islands belongs to Africa. Climatologically, it belongs to the Macaronesia Ecoregion. Its name is said to have come from an ancient Mauritanian king who, according to Pliny the Elder, named it Islas Canarias – Island of the Dogs – because of the numerous canines upon it. Politically, Gran Canaria belongs to Spain, which is why the tallest mountain in Spain is on neighboring island Tenerife. Linguistically, however, the Canarios dialect can be challenging for Spanish speakers to understand.

The island occupies just 600 square miles, but it’s otherwise all over the map. Yet it shares one crucial thing with the 2012 Porsche 911 Cabriolet that we flew there to drive: purpose. You have to want to get to Gran Canaria – it doesn’t just happen.

Such is the case with Porsche’s latest top-dollar droptop – neither luck nor accident could have created it; the men responsible wanted this very car. The 991 Cabriolet is the sum of 30 years of 911 convertibles, and for proof of purpose, you need only know that a team of engineers has been devoted to the roof – and just the roof – on this car since 2004. For that effort they would like that their creation, and the car beneath it, earn the same the accolade bestowed on the hardtop for three months now: the best ever.

It is. But there’s more to it than a little extra fabric…

Continue reading 2012 Porsche 911 Cabriolet [w/video]

2012 Porsche 911 Cabriolet [w/video] originally appeared on Autoblog on Wed, 22 Feb 2012 11:57:00 EST. Please see our terms for use of feeds.

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Filed under: Europe, GM, Renault, Opel, Citroën, UK

Automotive News is reporting that stories in two other papers, France’s La Tribune and England’s The Financial Times, assert that General Motors and PSA Peugeot Citroën are “in advanced talks about an alliance.” Neither maker would comment on the stories, but it has been well documented that both are looking to turn around their European operations. Peugeot’s parent announced 6,000 job cuts late last year and the immediate cessation of Le Mans racing this year. Opel lost hundreds of millions last year and took on a new CEO with a near-vertical climb ahead based on the prognosis for the European market.

If the talks are concluded in the way reports indicate, Opel/Vauxhall and Peugeot would cooperate on projects from developing engines and transmissions to complete models that each could sell. Peugeot already has partnerships with several other automakers, but none are as involved as this one could potentially be. It’s understood that no shares in either company would change hands, but a partnership this intense would still require the approval of the Peugeot family.

We wonder if Opel/Vauxhall and Peugeot can do together what each can’t seem to achieve alone. Sure, Opel could lower its development costs and with a joint model Peugeot could gain less expensive access to wider markets, but can the two different cultures create cars that would serve their respective brands? Suggestions are that talks are far enough along that an agreement, if achieved, could be announced at the Geneva Motor Show next month.

GM, Peugeot in “advanced alliance talks” originally appeared on Autoblog on Wed, 22 Feb 2012 09:56:00 EST. Please see our terms for use of feeds.

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With the Daytona 500 just days away, here’s how the eight drivers in the Coca-Cola racing family are gearing up for the 2012 NASCAR season:

What is it they say about all good things?

They must come to an end right?

And so it must come to an end here.

We’ve documented the good stories, the bad stories, the strange stories and the scary stories.

And now it’s time to write the goodbye to this place that has been so good to us over the years.

The No. 6 car of Roush Fenway Racing may have been the last vehicle to win a Sprint Cup event at Daytona International Speedway, but these Speedweeks it feels like something of a stepchild. The driver, Ricky Stenhouse Jr., is a full-time competitor in the Nationwide Series. The crew chief, Chad Norris, usually runs Roush’s research and development department. The entire effort is a one-time deal, partly because the program had top 35 points available from last season, partly to provide the Roush brigade with an even number of entries in Sunday’s Daytona 500.